Writing an effective persuasive article takes a lot of planning in order to ensure the final product achieves the results you want with your message. There are several important things to remember when trying to persuade your audience. First you must decide what you are wanting your reader to do after looking at the article. Next you must determine what needs you are trying to address for your audience by pointing out solutions that address those particular needs. Finally, an effective persuasive article will use words and phrases that make your audience more likely to buy into your message.
When you decide to write a persuasive article you have to figure out what it is you are hoping to accomplish with your target audience. Are you trying to get them to change their mind on an idea? Do you want them to go buy a product? Are you wanting them to join an organization or group? The purpose of your message will play an important role in what you decide to include in your article. Once you decide the goal you have in mind for your audience then you can start the actual writing process.
Effective persuasion works to convince an audience that the message they are reading is meant to meet one of their needs. So, if you are writing an article that is trying to get people interested in purchasing a home security system you must first establish that you audience needs a more secure home. The most effective persuasive messages are aimed at making their readers believe that the writer is helping them meet a need that already exists in their life. Once the need is established in your writing you can then move on to providing a solution to that particular need.
Finally, the most important part of writing a persuasive message is the word selection that appears throughout the entire article. For instance, you can choose to eliminate certain facts from your argument that might not get your audience on your side. While not lying you are being selective in the information you choose to share with them. In addition, you might provide testimonials and quotes from outside people who provide support for your particular argument. Linking to other credible sources can add that additional support to your message. Another option is to use the bandwagon technique. Bandwagon is where you assert that a majority of other people feel the same way on the topic you are addressing, so it is important that your readers change their mind to your viewpoint.
Overall, these are three simple tips to remember when writing a persuasive message. Taking time to determine your final goal after they read the message as well as how your solution meets their needs will make you extremely effective with your writing. Finally, you should be selective on the information you include in the article in order to best influence your audience.
if you need to write about your own product but run out of inspiration, read the testimonials people send you. There are a few very good testimonial systems out there, like ReviewTrust. Read our review of ReviewTrust for more information…